Which gin brand is considered an upsell option?

Aviation gin is considered an upsell option because it is a premium craft gin that is often marketed as a higher-quality choice compared to more mainstream brands. It is known for its unique production process and flavor profile, which includes a mix of botanicals that set it apart from traditional London dry gins. Upselling involves encouraging customers to choose a more expensive item that typically offers a greater quality or distinctive taste experience. Aviation gin's reputation for excellence and craft distilling makes it an appealing choice for customers willing to pay a little more for an upscale beverage option.

In contrast, the other brands listed tend to be more commonly found and are considered standard or entry-level options. Brands like Seagram's and New Amsterdam are widely known and accessible, often appealing to a broader customer base that may be less inclined to seek out premium alternatives. Tanqueray, while it does have a strong reputation, is still more of a mid-range option and does not have the same craft, artisanal vibe that Aviation presents, thus putting it in a different market position compared to Aviation.